Minimal
Rules    Essence
About: Minimalism in things
“Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.”

—

Jony Ive (From Steve Jobs, by Walter Isaacson)

(via The Russians Used A Pencil which was sent to me by Wells Baum)

(Source: minimalmac)
  1. gadzhi-kharkharov reblogged this from minimalmac
  2. missinvisible17 reblogged this from akratic
  3. akratic reblogged this from minimalmac
  4. bradk reblogged this from minimalmac
  5. zigterman reblogged this from minimalmac and added:
    This is part of the reason I like the Kindle. It is easy to master. You feel like you control it soon after you turn it...
  6. succistent reblogged this from minimalmac
  7. ikjames reblogged this from mnmal
  8. eventuallyellexo reblogged this from minimalmac
  9. coloorparaade reblogged this from minimalmac
  10. itsmeyoufool reblogged this from minimalmac
  11. dariobauer reblogged this from minimalmac
  12. jdotcole reblogged this from minimalmac
  13. jcg1013 reblogged this from minimalmac
  14. cynion reblogged this from minimalmac
  15. ebygum reblogged this from minimalmac
  16. fullofgraceemptyofdoubt reblogged this from mnmal
  17. andyweezy reblogged this from mnmal
  18. mnmal reblogged this from minimalmac
page 1 of 1