Patagonia Common Threads Initiative.
It aims to close the loop on the product life cycle - to make old clothes into new and keep them from ever reaching a landfill or incinerator. Reduce what you buy. Repair what you can. Reuse what you no longer need. Recycle what’s worn out. Reimagine a sustainable world.
is genius. To me they represent the only sustainable future of manufacturing. I can only hope their attitude catches on...