Calling cards

Calling cards have been with us for some time. Unfortunately, like with most things today, cards tend to be cheap quality and cluttered with a lot of information.

However it doesn’t have to be this way. Cards can be simple and beautiful and present only the information needed, leaving white space for any extra information you would like to add when giving it away, thus creating a custom card for the person in front of you. This is a very powerful thing. You are showing this person that he or she is special.

Enter Evan Calkins. Evan has a letterpress printer and created Hobancards. He creates simple, minimal and beautiful calling cards. It also features stock cards templates you can choose to create your own. Here you have some examples:

These pictures are too small to see the quality of these cards. You can find more examples in his blog. Also make sure you check the pictures of his press.

Calling or business cards don’t need to be complicated and display every possible bit of data on them. Like the asymmetry and emptiness concepts on a traditional Japanese tea room:

Abundance of vacant space allows for the clear existence of a focal point and the participation of the viewer to complete that which has been left incomplete or that which is only suggested.